Cookie Policy
1. Introduction: What are Cookies?
This website, https://mallorcatransfer.taxi (hereinafter, the “Website”), owned by Mallorca Transfer Taxi (“we”, “us”, “our”), uses cookies and similar technologies (such as local storage, pixels, or device fingerprinting) to enhance your browsing experience, analyze site usage, and potentially offer personalized services or advertising.
A cookie is a small text file that is stored on your computer or mobile device when you visit a website. It allows the website to remember your actions and preferences (such as login, language, font size, and other display preferences) over a period of time, so you don’t have to keep re-entering them whenever you come back to the site or browse from one page to another.
This policy explains what cookies we use, why we use them, and how you can manage your consent. Compliance with regulations regarding cookies, particularly Article 22.2 of the Spanish Law 34/2002 (LSSI-CE) and the EU General Data Protection Regulation (GDPR), is a priority for us.
2. How We Use Cookies: Types and Purposes
We use different types of cookies for various purposes:
- Strictly Necessary Cookies (Technical): These cookies are essential for the Website to function correctly. They enable basic functionalities like page navigation, access to secure areas (if any), managing user sessions, ensuring security, and allowing the core services requested by you (like processing a booking) to operate. These cookies do not require your consent but must be listed here for transparency.
- Preference or Personalization Cookies: These cookies allow the Website to remember information that changes the way the site behaves or looks, such as your preferred language or the region you are in. We only use these without consent if the preference is explicitly chosen by you (e.g., selecting a language from a menu). Otherwise, they require your consent.
- Analysis or Measurement Cookies (Statistics): These cookies help us understand how visitors interact with the Website by collecting and reporting information anonymously (or pseudonymously). They allow us to count visits, identify traffic sources, see which pages are most popular, and measure the effectiveness of our content or campaigns, enabling us to improve the Website. These cookies require your explicit consent, unless they meet the very strict exemption criteria outlined by the AEPD (which typically involves using first-party cookies for aggregated, anonymous statistics solely for the editor’s use, without tracking across sites or sharing data).
- Marketing or Behavioral Advertising Cookies: These cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user, based on their browsing habits and inferred interests, creating a user profile. These may be set by us or by third-party advertising partners. These cookies always require your explicit consent.
Own vs. Third-Party Cookies:
- Own Cookies: Are set and managed directly by Mallorca Transfer Taxi from our domain.
- Third-Party Cookies: Are set by domains other than our own. This happens, for example, when we embed content or use services from third parties (e.g., analytics providers like Google Analytics, embedded maps, payment gateways, social media plugins, advertising networks). These third parties may set their own cookies according to their own policies. We are required to identify these third parties.
Session vs. Persistent Cookies:
- Session Cookies: Are temporary and deleted from your device when you close your browser.
- Persistent Cookies: Remain on your device for a set period specified in the cookie, or until you manually delete them.
3. Detailed List of Cookies Used
Below is a list of the specific cookies used on this Website, primarily deployed via Google Tag Manager. (Note: While we identify the main services used (Google Analytics, Google Ads), a full technical cookie audit is still recommended to ensure completeness.)
a) Strictly Necessary Cookies (Consent Not Required)
| Cookie Name | Provider (Own/Third Party) | Purpose | Duration |
|---|---|---|---|
sessionid | Own | Manages user session during browsing | Session |
cookie_consent | Own | Stores user’s cookie consent preferences | 12 Months |
csrftoken | Own | Security token to prevent cross-site attacks | Session |
mt_chat_v2 (local storage) | Own | Keeps your chat assistant conversations in your browser so you can pick them up again | 30 days |
mt_chat_open (session storage) | Own | Remembers whether the chat panel was open in this tab | Session |
b) Preference Cookies (Consent Required unless user-selected)
| Cookie Name | Provider (Own/Third Party) | Purpose | Duration |
|---|---|---|---|
lang | Own | Remembers user’s selected language | 12 Months |
c) Analysis/Measurement Cookies (Consent Required)
| Cookie Name | Provider (Own/Third Party) | Purpose | Duration | Link to Third Party Info |
|---|---|---|---|---|
_ga | Google Analytics (Third) | Used to distinguish users for statistical analysis. | 2 Years | Google Privacy & Terms |
_gid | Google Analytics (Third) | Used to distinguish users for statistical analysis. | 24 Hours | Google Privacy & Terms |
_gat_gtag_UA_... | Google Analytics (Third) | Used to throttle request rate. | 1 Minute | Google Privacy & Terms |
d) Marketing/Advertising Cookies (Consent Required)
| Cookie Name | Provider (Own/Third Party) | Purpose | Duration | Link to Third Party Info |
|---|---|---|---|---|
IDE | Google Ads (DoubleClick) (Third) | Used by Google DoubleClick to register and report user actions after viewing or clicking ads, measuring efficacy and presenting targeted ads. | 1 Year | Google Privacy & Terms |
test_cookie | Google Ads (DoubleClick) (Third) | Used to check if the user’s browser supports cookies. | Session | Google Privacy & Terms |
_gcl_au | Google Ads (Third) | Used by Google AdSense for experimenting with advertising efficiency across websites using their services. | 3 Months | Google Privacy & Terms |
Disclaimer: This list is based on a potential setup and requires verification through a technical audit. The actual cookies, providers, purposes, and durations may vary.
4. Managing Your Consent: Accept, Reject, Configure, Revoke
We respect your right to privacy. When you first visit our Website, a cookie banner will appear, providing you with clear options regarding the use of non-essential cookies. This banner constitutes the first layer of information.
- Accept: By clicking “Accept All” (or similar), you consent to the use of all cookies described in this policy (Necessary, Preference, Analysis, Marketing).
- Reject: By clicking “Reject All” (or “Use Necessary Only” or similar), you refuse consent for all non-essential cookies. Only Strictly Necessary cookies will be used. This option must be as easy to select as the “Accept All” option.
- Configure: By clicking “Configure” (or “Manage Preferences” or similar), you can access a consent management panel. This panel allows you to granularly choose which categories of non-essential cookies (e.g., Preference, Analysis, Marketing) you wish to accept or reject. Strictly Necessary cookies cannot be disabled via this panel as they are required for the site to function.
Revoking Consent: You have the right to change your mind and withdraw your consent at any time. You can do this easily by accessing the consent management panel again. A persistent link or icon (e.g., labeled “Cookie Settings” or a small cookie icon) will be available, typically in the footer of the Website or within this policy, allowing you to reopen the panel and modify your preferences. Withdrawing consent is as easy as giving it. Please note that withdrawing consent does not affect the lawfulness of processing based on consent before its withdrawal.
Consent Validity: Consent provided will be valid for a maximum period of 24 months, after which we may ask for your consent again.
Proof of Consent: We record your consent preferences to comply with legal requirements (accountability under GDPR).
5. Managing Cookies Through Your Browser
In addition to our consent management tool, most web browsers allow you to control cookies through their settings. You can usually find these settings in the ‘Options’ or ‘Preferences’ menu of your browser. You can typically:
- View the cookies stored on your device.
- Allow all cookies.
- Block all cookies.
- Block cookies from specific websites.
- Block third-party cookies.
- Delete all cookies when you close your browser.
Here are links to instructions for managing cookies in common browsers:
- Google Chrome: https://support.google.com/chrome/answer/95647
- Mozilla Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
- Microsoft Edge: https://support.microsoft.com/en-us/microsoft-edge/delete-cookies-in-microsoft-edge-63947406-40ac-c3b8-57b9-2a946a29ae09
- Safari (macOS): https://support.apple.com/guide/safari/manage-cookies-and-website-data-sfri11471/mac
- Safari (iOS): https://support.apple.com/en-us/HT201265
Please be aware that blocking all cookies, including strictly necessary ones, through your browser settings may affect the functionality of this and many other websites. If you use our consent management tool to reject non-essential cookies, the necessary ones will still function correctly.
6. Third-Party Cookies
As indicated in Section 3, some cookies used on our Website are set by third parties. We identify these third parties and provide links to their respective privacy or cookie policies where available. We do not control the setting or data processing practices of these third-party cookies. We recommend you review their policies for more information.
7. International Data Transfers
The use of cookies from third parties such as Google (for Google Analytics and Google Ads), whose services are deployed via Google Tag Manager on our site, involves the transfer of personal data (like IP address, browsing data, identifiers) collected through these cookies to Google LLC, located in the United States.
These transfers are necessary for the provision of the analytics and advertising services. Google LLC processes this data in accordance with its Privacy Policy. Transfers to the United States are currently conducted under the framework of the EU-U.S. Data Privacy Framework (assuming Google LLC is certified under this framework) or based on Standard Contractual Clauses (SCCs) adopted by the European Commission, which provide safeguards for the protection of personal data. You can find more information about Google’s data transfer mechanisms and privacy practices in the Google Privacy & Terms policy.
By consenting to the use of Analysis and/or Marketing cookies from Google, you also consent to the potential transfer of your data to the United States under these conditions. If other third-party cookies involving international transfers are identified in our audit, details will be provided here or in their respective policies linked in Section 3.
8. Profiling and Automated Decision-Making
The use of Marketing/Advertising cookies may involve the creation of user profiles based on browsing behavior to display personalized advertising.
“Currently, the profiling carried out through cookies on this Website is primarily used for personalized advertising and does not involve automated decision-making that produces legal effects concerning you or similarly significantly affects you.”
9. Updates to this Cookies Policy
We may update this Cookies Policy from time to time to reflect changes in the cookies we use, or for other operational, legal, or regulatory reasons. We encourage you to periodically review this page for the latest information on our cookie practices. The date at the top indicates when it was last updated. Significant changes may also be notified via a notice on our Website.
10. More Information and Contact
For more detailed information about how we process your personal data beyond cookies, including your data protection rights (access, rectification, erasure, restriction, opposition, portability) and how to exercise them, please consult our Privacy Policy.
If you have any questions about our use of cookies, you can contact us:
- By email: bookings@mallorcatransfer.taxi
- By post: Mallorca Transfer Taxi, Carrer d’Eusebi Estada, 29, Planta 8, Puerta A, 07004 Palma, Illes Balears, España.
You also have the right to lodge a complaint with the Spanish Data Protection Agency (AEPD: www.aepd.es) if you believe your data protection rights have been infringed.